Twelve Monkeys
A new service by Twelve Monkeys

The Creative Machine.

AI-powered creative testing, guided by a human creative team.

We pair proven creative strategists with AI workflows to brief, generate, test and optimise winning ads — faster, without losing the human craft that makes creative work.

Play with sound
How the Creative Machine works
Creative Machine · live
  1. Step 01
    Input
    Brand · Angles · Hooks
  2. Step 02
    AI + Human craft
    Strategists × AI workflows
  3. Step 03
    Testing
    Live campaigns
  4. Step 04
    Learning loop
    Performance data
Learnings cycle back into the machine
Look at examples
The problem

The bottleneck is no longer media buying.

Platforms have automated bidding, targeting and placement. The new constraint is creative — how much you can produce, test and learn from.

< 10creatives / week

Brands test too few creatives

Most teams ship a handful of variants and call it a test.

6–8weeks

Winners are found too slowly

Manual analysis and slow iteration delay every learning.

2×longer

Creative production is too slow

Briefs, edits and rounds add weeks before a single test goes live.

< 20%reused

Learnings are not reused

Winning angles stay locked inside one campaign instead of compounding.

10×volume needed

Scaling requires more testing

Bigger budgets need a steady stream of fresh, high-quality creative.

Inside the Machine

A clear process, with people at every decision.

The interface keeps the work visible and structured. Our team shapes the idea, you approve the direction, and production only starts when everyone is aligned.

  1. Creative Machine briefing interface
    01

    Briefing

    Define what we need to create.

  2. Creative Machine storyboard interface
    02

    Storyboard

    Turn the idea into a visual concept.

  3. Creative Machine approval interface
    03

    Approval

    Review and approve the direction.

  4. 04

    Build

    The final content is produced.

Our approach

Two phases. One compounding system.

Phase 01
One-time

Setup & Strategy

Real creative strategists run brainstorm sessions with you to define the first concepts — using an ICE-prioritisation matrix to pick the highest-leverage angles, hooks and frameworks. AI then accelerates production; humans keep the taste.

Concept
Impact
Ease
ICE
Founder story
9
8
8.6
Garage POV
8
9
8.4
Fuel price hook
9
7
8.2
Local trust signal
7
9
7.8
Comparison demo
8
6
7
Brand assets audit
Tone of voice
Visual style
Winning angles
Creative frameworks
Initial testing hooks
Deliverable
First 4 creatives — video + static mix, with initial hooks
Setup fee
€2,000
one-time
Phase 02
Weekly

Continuous Optimisation Loop

After setup, the system moves into a weekly rhythm. Our creative team directs the AI, reviews every output and feeds performance data back in — so every cycle compounds: faster learnings, faster winners, scalable profitable growth.

Every week
01Generate new creatives
02Iterate hooks
03Expand winning concepts
04Analyse performance data
05Feed learnings back
Faster
learnings
Faster
winners
Scalable
growth
Pricing

Flexible creative testing capacity.

Core subscription

Creative Machine Subscription

The always-on system: AI workflow, strategy and a continuous performance learning loop.

AI workflow optimisation
Performance learning loop
Creative strategy
Prompt optimisation
Brand consistency management
Weekly optimisation process

Covers the monthly tech & operating costs (licences and recurring sessions). Credits are purchased separately and never expire.

From
€395/ month
+ One-time setup€2,000
Apply for beta
Cancel any month · No long contract · Credits never expire

Additional credit bundles

One-time purchases · top up anytime
Starter
1,000 credits
€1,000
€1.00 / credit
Most popular
Growth
2,700 credits
€2,500
€0.93 / credit
Scale
5,500 credits
€5,000
€0.91 / credit
Credit usage — indicative, we always align upfront on how many credits an activity will cost before we get started.
Credits per action
Video Creatives
New AI video creative
300 credits
New UGC-style video
300 credits
New premium edited video
500 credits
Hooks & Messaging
Hook variant
100 credits
CTA variant
50 credits
Voice-over variant
100 credits
Subtitle variation
50 credits
Static Creatives
New static ad creative
33 credits
Static variation
25 credits
Offer/promo static
50 credits
Before/after static
50 credits
Quote/review static
50 credits
Carousel Ads
New carousel concept
100 credits
Carousel variation
50 credits
Additional carousel slide
25 credits
Iterations & Optimisation
Pace/edit optimisation
100 credits
Scroll-stop optimisation
100 credits
Localisation & Scaling
Translation/localisation
50 credits
New language voice-over
100 credits
What to expect

What brands can expect.

With a 3-month subscription plus a Growth bundle, brands typically generate:

5+
New concept directions
30+
Hook variants
12+
Testing iterations
4–6
Localisation variants
∞
Compounding learnings
Scalable
Winning creatives
Generated examples

From brief to creative, in days.

A selection of creatives produced through the Creative Machine — tap any tile to play with sound.

Currently in beta

Help shape the first version.

We're working closely with a limited number of brands to build the system together. Early adopters get priority access, shape the workflow, and lock in beta pricing.

  • Limited onboarding capacity each month
  • Direct line to the team building the product
  • Priority access while beta spots last
Talk to us directly
Paul Smit
+31631339122paul@twelvemonkeys.nl
Jordi Spruijt
+31623451543jordi@twelvemonkeys.nl
Prefer email? Drop us a line and we'll come back within one business day.