< 10creatives / week
Brands test too few creatives
Most teams ship a handful of variants and call it a test.
A new service by Twelve Monkeys
The Creative Machine.
AI-powered creative testing built for profitable growth.
We help brands generate, test and optimise winning ad creatives faster — by combining AI workflows with real campaign performance data.
Creative Machine · live
A four-step closed loop
- Step 01InputBrand · Angles · Hooks
- Step 02Creative MachineAI workflows
- Step 03TestingLive campaigns
- Step 04Learning loopPerformance data
Learnings cycle back into the machine
The problem
The bottleneck is no longer media buying.
Platforms have automated bidding, targeting and placement. The new constraint is creative — how much you can produce, test and learn from.
6–8weeks
Winners are found too slowly
Manual analysis and slow iteration delay every learning.
2×longer
Creative production is too slow
Briefs, edits and rounds add weeks before a single test goes live.
< 20%reused
Learnings are not reused
Winning angles stay locked inside one campaign instead of compounding.
10×volume needed
Scaling requires more testing
Bigger budgets need a steady stream of fresh, high-quality creative.
Our approach
Two phases. One compounding system.
Phase 01
One-timeSetup & Strategy
We start with brainstorm sessions to define the first creative concepts — using an ICE-prioritisation matrix to pick the highest-leverage angles, hooks and frameworks.
Concept
Impact
Ease
ICE
Founder story
9
8
8.6
Garage POV
8
9
8.4
Fuel price hook
9
7
8.2
Local trust signal
7
9
7.8
Comparison demo
8
6
7
Brand assets audit
Tone of voice
Visual style
Winning angles
Creative frameworks
Initial testing hooks
Deliverable
First 4 creatives — video + static mix, with initial hooks
Setup fee
€2,000
one-time
Phase 02
WeeklyContinuous Optimisation Loop
After setup, the system moves into a weekly rhythm. Every cycle compounds — faster learnings, faster winner discovery, scalable profitable growth.
Every week
01Generate new creatives
02Iterate hooks
03Expand winning concepts
04Analyse performance data
05Feed learnings back
Faster
learnings
Faster
winners
Scalable
growth
Pricing
Flexible creative testing capacity.
Core subscription
Creative Machine Subscription
The always-on system: AI workflow, strategy and a continuous performance learning loop.
AI workflow optimisation
Creative strategy
Performance learning
Campaign feedback loop
Weekly optimisation process
10 included credits / month
Additional credit bundles
One-time purchases · top up anytimeStarter
10 credits
€1,250
€125 / credit
Growth
25 credits
€2,875
€115 / credit
Scale
50 credits
€5,500
€110 / credit
Credit usage
Per action
New concept direction5 credits
New AI video creative3 credits
Hook variant1 credit
CTA variant0.5 credits
Translation / localisation1 credit
Voice-over variant1 credit
What to expect
What brands can expect.
With a 3-month subscription plus a Growth bundle, brands typically generate:
5+
New concept directions
30+
Hook variants
12+
Testing iterations
4–6
Localisation variants
∞
Compounding learnings
Scalable
Winning creatives
Generated examples
From brief to creative, in days.
A selection of creatives produced through the Creative Machine — tap any tile to play with sound.
Currently in beta
Help shape the first version.
We're working closely with a limited number of brands to build the system together. Early adopters get priority access, shape the workflow, and lock in beta pricing.
- Limited onboarding capacity each month
- Direct line to the team building the product
- Priority access while beta spots last
Talk to us directly
Paul Smit
Jordi Spruijt
Prefer email? Drop us a line and we'll come back within one business day.